Best Auto Dealer (New)
Celebrating 45 years as a premier Maryland Honda dealer
Shockley Honda, celebrating its 45th year in business, is a premier Maryland Honda dealer with a large selection of new and used vehicles. Its stellar service department services all makes and models. Marisa and Mike Shockley (a brother/sister team) oversee daily operations. Mike and Marisa are Al Shockley’s children and have worked in the family business for over 25 years. When asked what makes Shockley the Best of the Best, Mike and Marisa said, “It is our employees that make us the Best. Our team works together, supports our vision for the company, supports the company’s commitment to the community, and treats our customers like honored guests.”
The convenient service and parts departments have online scheduling, evening hours, and the Shockley Shuttle that transports customers around town while their car is in the shop. The dealership continues to offer innovative technologies to enhance the customer experience. Shockley offers online buying, special financing options, and corporate partnerships to better meet the needs of its customers. The company also staffs salaried, noncommission product specialists to demonstrate the technology and features of the vehicles. This offers an informative, no-pressure experience.
The 2018 Honda models have arrived, including the all-new redesigned Honda Accord, a 10th edition for the award-winning sedan. Among the 2018 Honda family is the new Honda Odyssey with a built-in vacuum, cabin watch with Bluetooth headsets for movie viewing and an in-cabin speaker. Customers tend to look for style, versatility, comfort and affordability, and Shockley is able to offer just that with its fleet of new Honda models. Shockley also features an extensive used car inventory.
Shockley is more than just a place to go when looking for a vehicle. The business is heavily involved in the community, supporting many nonprofits. Employees are involved, too, and recently donated time for a Habitat for Humanity home build. With Shockley’s regularly planned events, there is always something going on! “I love being able to work in the automotive, nonprofit, customer service, and event-planning industries all at once!” said Marketing Director Kara Murray. “Way more than just a car dealership, here at Shockley, we are able to really make an impact in the community, whether it be through our free yoga, Ladies Days, or American Sign Language courses, we are having fun and helping others, always.” In addition to these events, Shockley Honda local charity golf tournaments, sponsors races for causes, and even holds events of its own to raise money and awareness. Just last year, Shockley hosted a corn hole tournament and fall festival that raised over $16,000 for ALS research. This year, the dealership held a complimentary community event, Ladies Night, and partnered with several small business vendors to offer a fun, stress-free evening. The night included mini manicures, massages, hors d’oeuvres, a live female band from Middletown Middle School, and so much more. Pet Adoption days, employee events and holiday cookouts also top this list.
Employees at Shockley Honda also enjoy the fun and unique atmosphere. The company hosts employee family picnics, crab feasts, an annual Halloween costume contest and an ugly holiday sweater contest. Many Shockley employees have been with the company for many years—some over 40 years. The organization takes pride in being able to offer opportunities for growth. The management team meets every week over lunch to for a weekly recap that helps with the team atmosphere.
Shockley is grateful for the support of its customers and the employees that make up its winning team.